"Digital media is a lot of fun," says Lee, "but it's blue collar work and it takes a lot of commitment and dedication to keep it up. "We're used to making snowboard videos, trick tips and other content based around snowboarding, but ETT is the first web series of its kind to build a real show revolving around an entire company and its building processes," says Lee, who adds that the glamorous world of video and the prosaic practice of manufacturing aren't that different. Signal Snowboards continues that tradition, but is also helping to make manufacturing cool. Epic runs and humorous skits were shared on VHS cassettes and chronicled the daring evolution of the extreme sport. Snowboarding and skateboarding became popular in the 1980s partly because of a culture of video production. "Coming from a pro rider background it's important to us that we work with our riders and use our experience to evolve designs that keep up with progression of the sport." says Lee. The crazy prototypes also keep Signal enmeshed in the counter culture mindset that spawned them. Gepubliceerd op: 30 januari 2013 om 13:50 uur 60 korting: Jaarabonnement JFK + gratis F1 Carbon Reign (geurtje) Advertentie. Some of the designs seem far fetched, but a wheel chair rig designed for a paralyzed rider and a board covered in solar panels to charge gadgets seem like the start of interesting product lines. De heren van ‘Signal Snowboards’ pakken het iets anders aan en weten van een simpel snowboard. ETT has absolutely given way to lower prototyping cost and faster fabrication methods." "We have also updated a lot of core profiles in our snowboards because of the show and its constant access to R&D. Im an intermediate rider and the Signal Park Flat 2013 really caught my eye. "A few of the production boards have ETT ideas built in to them or around them," says Lee. Hello fellow snowboarders, I have four Signal snowboards and decided to sell two. While irreverent, the ideation process has had a big influence on the company's standard designs.
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